How 3D Technology helps Different Estate Fields and Other Industries

by Oct 14, 2020Professional Photography, Real Estate Insight, Virtual Tour Insight, Virtual Tours0 comments

How 3D Technology helps Different Real Estate Fields AND Other Industries


One of the biggest misconceptions about Virtual Tour technology is that it’s only used for real estate. While Real Estate has applications for Virtual Tours such as showcasing homes, and insurance documentation, it can also be utilized by local businesses. Virtual Tours have become a tool to do much more than show homes. They have become the best way to visually show any number of businesses and rentable spaces that would otherwise be reduced to a single photo. And with the recent progression of Virtual Tours, their features, and uses, many businesses either don’t know that it is available or don’t know where to start and what is involved. In addition to this, the added 3D features that businesses like Pixel 360 have implemented, allows even more practical use of 3D Virtual Tours than ever before.

Real Estate Virtual Tours for Insurance

So what can I do with a virtual tour if it’s not to help sell a home? Like mentioned before and what is shown above, one of the best applications is for Insurance documentation. In the past, plain photography has been the best way to capture what an apartment or home was like in case of damages. But with progressions to 3D Virtual Tours, it has become easier than ever to use a 3D Virtual Tour for documentation.  Specific features that make this possible for landlords and homeowners are high-quality image quality, in tour Zoom feature, Outside viewpoints, and Offline viewer and storage of RAW tour files. This makes it easy to present while in court or just in your office to show any damages, unauthorized changes or construction, and much more! The uses of Virtual Tours have exceeded expectations of both Real EState agents and photographers alike and it doesn’t stop within Real Estate. For some businesses, 3D Virtual Tours have become an alternative and a boost to their in-person sales and presentation.

Applications of Virtual Tours to Businesses

Although many of the practical applications of 3D Virtual Tours are within Real Estate, evolving technologies are making it more and more logical to implement for small and large businesses alike. Some examples of businesses that have a use of 3D Virtual Tours include Art galleries, museums, breweries, restraints, coffee houses, specialty shops, furniture stores, car dealerships, schools, and much more… To expand on how these businesses can use Virtual Tours to promote and grow their business lets look at how an art gallery may benefit. The first and most evident benefit of virtual tours to an art gallery is exposure. While many individuals love going to an art gallery to look at and possibly buy, there is a group of people that prefer to go online and view and shop for things the same way they would be able to at a business location. This is where Virtual Tours come to the rescue! While there will always be a large group of people who prefer to visit an establishment in-person to purchase and view what they are looking for, Businesses can now capture and appeal to the equally large group of people who choose to shop and view products and art, online. With features provided by virtual tours like in tour pins, and link/product integration, it is even possible to create a 3D virtual tour shopping experience that quite literally mimics walking through the store and adding wanted items to your cart.

Other Applications of Virtual Tours

While other applications of Virtual Tours may be obscure as to their use and function, there are many other industries that can benefit from Virtual Tour Technology. For a kitchen redesigner, wonderful use of a virtual tour would be to show the before and afters of their work! While photos are still a fantastic way to present before and after, it can now be taken a step farther to allow customers to explore and see first hand the changes and improvements that are possible, making an easier sale. In a construction project, a builder can have a tour showing what’s behind the walls! With this way of presentation now being available, it is largely up to businesses to put themselves ahead of their competition by appealing to more customers, and making the shopping experience the easiest possible for consumers.


We would love to hear your comments on what you think the best applications of 3D Virtual Tours are! Be sure to check out our last blog post Using Showcasing to Get and Win More Listings

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